Honey Mama’s Case Study

Project: Take Honey Mama’s, an American-based chocolate company, international to appeal to a UK audience.

Seek: How can we angle a health-forward chocolate bar to a European market, where chocolate already thrives?

Reveal: Although chocolate is consumed weekly in the UK, generation Z still cares and prioritizes healthy eating and wellness. However, both aren’t currently true in the UK.

Show: Eating delicious chocolate doesn’t have to be at the expense of your health. It can also be easily integrated into British culture.

By: Partnering with the Great British Bake Off, and placing ads in popular locations in London to reach a wide audience and show it can be easily incorporated into daily treats and baking.