Project: As a strategist, I worked with a team of creatives to build a campaign for Oregon’s Men’s Ice Hockey Club to increase ticket and jersey sales and the club’s presence on campus. All within a budget of 1k.

Seek: How do we establish a presence on campus so ticket and jersey sales increase?

Reveal: Ice Hockey is more than just a sport, it is a lifestyle that can bring people together to create a sense of community. There are many ways to enjoy the sport, even if you didn’t grow up around it.

Show: You don’t need to understand Ice Hockey to enjoy it. Embrace the high-spirited, fast-paced game as a way to step into your community.